Hey there,
My name is Ian, one of the founders here at Snug. Believe it or not, we originally started Snug as a company for new parents. As new parents ourselves, we felt crushed by the weight of 100’s of small decisions – and we wanted to help.
Fast forward a few years and here we are, grown up as an estate planning company. What gives?
Well, it turns out the 100’s of small decisions as a new parent is just the start. Once you feel like maybe, just maybe, you have it all figured out, life finds a way of throwing a curveball.
We took the planning and decision-making framework that we had built for new parents and generalized it into a product that anybody could use to plan for big life events – marriage, children, homeownership, retirement, and yes, even death.
Death gets a bad rap. Planning for it is morbid. Talking about it is taboo. Snug aims to give it a good rebrand.
Let’s take a look at a typical situation with and without the necessary planning and communication.
Four generations gather around a Thanksgiving dinner table and wax poetic about their fantasy football teams, all while quietly wondering if this is Grandpa’s last one. Two months later, he has a bad fall and ends up in the hospital. The family watches Grandpa, intubated and under an induced coma, wondering what he would want. They make the difficult decision to remove life support and he passes peacefully in hospice. Over the next weeks, his son and daughter scramble to piece together the puzzle. Does he have a Will? What is his iPhone passcode? Who should we invite to the funeral? Where is his savings account? What town was he born?
Instead, imagine...
Four generations gather around a Thanksgiving dinner table and wax poetic about their fantasy football teams, all while peppering Grandpa for stories about growing up in Arkansas. Two months later, he has a bad fall and ends up in the hospital. The family watches Grandpa, intubated and under an induced coma, knowing that his Advance Medical Directive states to remove life support after 48 hours. He passes peacefully in hospice. Over the next weeks, his son and daughter handle the financial and funeral logistics. They use his Snug account as their command center, analyzing his Will, exporting contact lists for the funeral, editing the pre-written obituary and eulogy based on his personal history.
It doesn't have to be Thanksgiving. It can be a quiet Tuesday. Give mom or dad a call and ask about their plans, or to discuss your own.
